Why You Should Start A Blog For Your Removalists Business

No matter what type of website your removalists business has, you should be aware that one of the internet’s most popular type of websites is blogs. These have become hugely popular, not just for those who visit them and consume the content which they find on their favourite blogs, but also for those who have created those blogs.

The latter group covers a wide spectrum with blogs created by everyone from retired individuals sharing their life stories, to multi-billion dollar corporations whose blogs are read by tens of thousands of visitors. Admittedly those two examples are at either end of the spectrum, but what that should indicate is that no matter how large or how small your removalist business is, it can still benefit by having a blog.

The first point about blogs that we need to make you aware of is that they are very easy to set up. In most cases you do not need to register a new domain or create a new website, especially if your current website was created on a platform such as WordPress, Wax or Squarespace, for example. These are just three of the many website platforms where it is possible to add a blog. If are unsure which of these applies then speak to the agency who designed your website.

Normally the next question we hear from business owners is what content they should be adding to a blog. They often do so with absolutely no idea what options they have, which is ironic, because the options are almost unlimited. In truth there really are no exclusions or limits on what you add to blog provided 1) It has relevance to your business, and 2) It is respectful. In other words no adult humour, bad language or anything that could be considered offensive.

7 Web Design Tips If Your Website Audience Covers All Age Groups

Whilst it might seem difficult to believe that the Covid-19 pandemic created anything positive, there are a few. It certainly saw the medical community create vaccines in record times, and we are sure the incredible efforts of health care staff is greatly appreciated by all.

Something a bit more curious occurred due to covid-19 and that was the increase in the number of people going online and in particular the number of seniors who used the internet for the first time. More often than not it was to see and speak with their loved ones, but there was also an increase in seniors using the internet for other reasons such as entertainment or shopping.

This brings into focus an issue that may not always have been at the forefront of modern web design, and that is making sure that websites are suitable for users of all ages, including seniors. The myth that those online are mostly aged 16 to 35 has long been busted, with the numbers of those online aged 75 and over doubling over recent years. Today, web designers need to cater for all age groups, so here are 7 web design tips for making your website suitable for all.

Social Media Marketing vs Traditional Marketing

Nowadays it seems that everyone and their mother has either a Twitter or Facebook account. Social media networks are incorporated into practically every area of our lives, making it easier and more accessible to connect and communicate with others.

Small wonder that the corporate world is looking at ways to utilize the power of social media to its benefit. When designing a marketing campaign for your organisation, there are many social media-friendly strategies that can be employed.

To broaden your reach and make gains in clientele, you must use the mediums your clients are using when they look for your product or service. This will not only ensure you get a great return on investment but also enable you to communicate with the right audience.

In a recent interview, Adam Davies – founder of Show Clicks and a regular speaker on social media – stated that “People these days want up-to-date information and want to connect with each other in a more effective and efficient manner. Social media platforms allow people to stay connected in ways that were not available before.

Planning For a Successful Integrated Digital Strategy Part Four

When implementing the digital strategy, it is now time to look at tools, processes and the impact that the digital strategy may have on the organisation.

Tools

When choosing which tools to use for implementing your strategy, ensure that the tools are measured for their ability to deliver on the business objectives – consider the strengths of each type of tool and how well they will support the strategy.

Make sure to define the business requirements before looking at tools, as there’s a risk of getting caught up comparing tools and potentially missing a key requirement.

While there are lots of tools that can do multiple things, such as email marketing tools that also manage social media marketing campaigns and include detailed analytics capabilities, these tools might be over-complicated or more expensive than what you really need.

Be clear on what you can afford to compromise on without losing any capability that is strategically important.

Planning For a Successful Integrated Digital Strategy Part Three

Once you have support for the digital strategy and vision, it is time to document it and find the right suppliers to support implementing the component parts of the strategy.

Create & deliver your strategy

Capture the strategy in a document, but be mindful that this is likely to change. Business requirements can change quickly and the digital strategy needs to be able to respond, so plans cannot be set in stone, they may have to adapt throughout the year.

Outline the goals of the strategy and the approach that will be taken. Then get formal signoff as needed, from the various areas of the business who are key to delivering the strategy and whose support will be required to implement, fund and approve the milestones throughout.

Communicating the strategy to the business is an important step, so the business knows what the digital goals are and how they’re going to be delivered. This is also a good time to re-enforce those stakeholder relationships you’ve been working hard to create.

Planning For a Successful Integrated Digital Strategy Part Two

An important part of getting any digital strategy implemented is ensuring that the right support is available – this means getting the right people to support the ambitions and securing enough budget to implement the strategic plan.

Understand your business in a local/global context

Look at your competitors and other businesses to see what they’re doing in areas you want to focus on, such as email marketing, social media, website. Understanding the existing activity in a particular area of digital marketing can provide some insights into what is engaging the audiences of businesses in your industry.

Compare your own activities and identify where you need to improve. This can be done through formal audits and benchmarks, or informally. Even if done at a very basic level, capturing this information creates a baseline to measure against in future. Being able to identify where your competitors excel in the digital space, may also help get buy-in from senior stakeholders.

Planning For a Successful Integrated Digital Strategy

Having worked in digital for 15 years, in a number of different roles and within some large and complex organisations, I recently gave a talk about achieving a successful integrated digital strategy, which contained a lot of tips based on these experiences. Breaking down the content of the talk into a series of articles, I hope that readers will be able to use some of these tips.

When planning your digital strategy, it is important to remember:

It can be a complicated time, the business you work in might be complex, and the digital strategy itself can require an understanding of technical capabilities (or limitations) Add to that the fact that the landscape is constantly moving, and it can be a difficult challenge to define what you want to achieve using digital.
The strategy is not a static item. It is something that needs to be defined and documented, but it is likely to change and may sometimes have to adapt quickly to the business that might be changing around it. Strategic digital marketers need to be prepared for this.

Digital marketers need to understand how digital fits within their organisation, the various stakeholders and touchpoints, in order to shape a digital strategy that truly supports the business and its goals.

Align digital objectives with business objectives
It is important to understand what the business aims to achieve overall and how digital can support these objectives.

Does The Notifiable Data Breaches Scheme Apply To Your Business Or Organisation?

It is difficult to escape news relating to data breaches and company databases being hacked, as it seems like every other week there is another which takes place. Whilst consumer law is in place to ensure that companies comply with data and privacy protection matters, in practice the law is not capable of stopping a determined hacker on the other side of the world from hacking in and stealing the personal data of a business’s customers.

For that, rigorous data protection and security are required and if your business does not yet have this in place, then our advice is that it needs to as soon as possible so that you are complying with current privacy laws especially the Privacy Act of 1998.

5 SEO Actions To Improve Your Furniture Design Studio’s Search Engine Rankings

If you own a furniture design studio, according to the SEO specialists, one of the most effective ways to attract new clients is by taking steps to boost the ranking of your website on Google. In doing so, whenever someone who is looking for a furniture design studio enters a relevant search term, if your website ranks well, it will be one of the first to appear.

This does not happen by magic and takes a degree of time and effort, but it can be done, especially if you follow some simple SEO actions. These activities help to increase the relevance of your website in the eyes of Google for the search terms you are targeting. Here are those 5 key SEO actions…

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Good News For Companies Regarding Electronic Signatures

Recent times have probably been the strangest that any of us have experienced due to Covid-19, and many aspects of our lives have had to adapt. That includes our laws, and we are pleased to say that our legislators have taken some positive steps in some aspects of consumer law.

One area in particular which has recently seen commercial law take account of not just the pandemic, but also modern technology, is electronic signatures by companies, and in particular its directors. Electronic signatures are created by an individual signing their name in a way that does not involve them putting pen to paper and signing in ink.

Signing Company Documents

Until recently the signing of documents was covered by section 127 of the 2001 Corporations Act. This act stated that company documents had to be signed by either:

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Categorized as News